• Sunday, November 28, 2010

    "The Khadi, Fabric of Freedom for Fashion.

    By Dhee Balan


    Gandhiji takes the credit of being the pioneer designer and (brand) ambassador of the Indian nation for khadi apparels.What he has started has emerged rapidly not only in their nation but also globally.

    Khadi refers to spun and hand woven cloth.Gandhiji encouraged people to use it instead of foreign threads.He describes Swadeshi (country made goods) as the soul, and khadi as its body.

    Through time, khadi fabrics emerged from being considered as second skin of Swadeshi revolutionists into being unique.It underwent a metamorphosis from that of a patriots fabric, and a farmers apparel, to become a fashion fabric. Earlier on, the price and the kind of fabric was not favoured by fashionistas.But, presently, the growing demand for khadi apparels are on an ever increasing pace, that even the million workers involved in the spinning process are unable to satisfy the market demand.Nowadays, there is already an increasing and pressing demand of khadi fabrics that manufacturers could hardly satisfy.

    The Recognition of Fashion

    Today, this type of fabrics are not just restricted to cotton, and have many aspects.This cloth is no longer limited to cottons but has already different kinds.It blends with other fibres to make raw silk, matka, poly khadi, tussar silk, and many more.The fabric that was originally available in one shade is has now 30 attractive shades.The fabric has be globally known due to the fashion industry's way of promoting the khadi fabric.It apparels are worn by the runway models displaying an array of outfits from bridal saris to beachwear; made from such fabrics.The cloth has grabbed the eyeballs of international fashion designers, sprawling elaborate designs exclusively.

    Sales and Export Potential:

    New opportunities for khadi were created when Indian economy was opened to world markets.The post multi-fibre agreement regime also enhanced the growth of exports.India has produces around ` 3, 00,000 crores, of which khadi fabrics constitute ` 650 crores in the textile industry.Sale of it apparels are likely to pick up especially during the month of October, due to Gandhi Jayanti.

    Usually, retailers are on special discount sales within 108 days to skim for the best during the period.These kind of apparels is displayed in stores with prices ranging from 400-2,500.There is a good demand for this products both in the domestic and international markets.If only appropriate actions are taken for supply constraints in facilitating the international trading of the apparels, the khadi sector will really grow.




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